Mu Sigma Upsilon's Brand Guidelines provide graphic standards for the proper use of the MSU Shield and other aspects of the MSU Identity System. Adherence to these standards ensures a unified and easily-identifiable brand identity for our organization that honors the vision of our Founding Mothers and sets a foundation and standard for brand awareness and recognition that will foster future growth as an organization

The MSU Brand Guidelines include the official brand images, colors, and typeface as well as standards and guidelines for paraphernalia and the use of Mu Sigma Upsilon's trademarks. The guidelines are to be followed by members, vendors, and any individual using the MSU Identity System.

The MSU Shield is the official symbol of Mu Sigma Upsilon Sorority, Inc. The 2014 redesigned version shall be used for all communications and marketing materials moving forward. The previous shield is still maintained as an official symbol for historical purposes. Two configurations of the MSU Shield have been designed to be flexible in its use. The versions shown are acceptable uses of the MSU Shield and should not be altered.

Color
The official colors of the sorority are Baby Blue and White and are the only colors approved for use in the MSU Shield and Greek letters. It is understood that exact colors are not always available, such as choosing from pre-selected paint colors. In these situations, users should select the closest possible match.

[Baby Blue backgound under]
Hex: 99ccff RGB: 153, 204, 255 CMYK: 35, 10, 0, 0 Pantone (PMS): Solid Coated 291C Solid Uncoated 283U

Other Approved Symbols

Mu Sigma Upsilon is the exclusive owner of its trademarks. In order to safeguard the appropriate use of our federally registered trademarks and to guarantee quality products, Mu Sigma Upsilon is one of many organizations that have entered into a trademark licensing agreement with Affinity Consultants. All commercial use of Mu Sigma Upsilon’s trademarks must be administered through a license agreement with Mu Sigma Upsilon.

Trademarks:

Mu Sigma Upsilon is the exclusive owner of its trademarks. Active Trademarks

MSU SHIELD

GREEK LETTERS

“MU SIGMA UPSILON”

“THE FIRST MULTICULTURAL SORORITY IN THE NATION”

“THE FIRST, THE FINEST, THE FUTURE”

THE WARRIORS

THE ARCHER

THE MU

To shop for official Mu Sigma Upsilon products, visit our entire list of licensed vendors at [link] greeklicensing.com. Here you can access a national network of vendors and get multiple quotes for your custom order needs.

If there are any questions regarding MSU's brand guidelines or on how to become a licensed vendors, please reach out to MSU's National Officer of Communications for clarification and assistance. The National Officer of Communications has the right to monitor and approve any communications utilizing the MSU nomenclature, mark, and authority. Thank you for your cooperation in upholding these standards and practices.